A major producer of plastic in the U.S. is about to expand its business. As part of this expansion, it will begin to sell its products in Europe and Asia. In addition, it plans to open a plant in Asia.
Jerry, president and CEO is concerned because he has heard many stories of companies that have tried to expand globally, but the operations failed either miserably or did not live up to expectations due to the cultural differences between workers and customers in each country.
Assignment:
1. Research a selected multinational corporation or an international non-profit agency to discover barriers that organization encountered and what its managers do to try to overcome those barriers.
2. Generate and evaluate reasons why people may not appreciate the cultural point of view of others. VERy IMPORTANT! List 5 Resources or Materials (Citations)!!! Three of the 5 Citations may come from the textbook)!
3. Discuss how appreciating cultural diversity affects peoples’ ability to communicate effectively in the content of a multinational corporation or an international non-profit agency.
