Develop a 1,050-word marketing plan discussion which includes the following:
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- Discuss what a marketing plan is and is not.
- Examine the elements that should be included in a marketing plan.
- Examine the importance of a marketing plan.
- Discuss how a marketing plan can be applied to a new product launch.
- Discuss ways to determine goals, strategies, tactics, and objectives for a new marketing plan.
Cite a minimum of three scholarly references in addition to the text.
Format the paper consistent with APA guidelines.
