- Explain free market capitalism
- Describe and explain home-based entrepreneurial endeavors
- Explain how intermediaries perform the six marketing utilities
- Compare the business-to-business market and the consumer market
- Identify the new and traditional tools that make up the promotion mix
- Define and apply common economic indicators
- Define and discuss the ethical and social responsibilities of business
- Describe managements role in setting ethical standards
- Describe and apply a business code of ethics
- Describe and explain the role of U.S. businesses in influencing ethical behavior and social responsibility in global markets
- Describe and explain sales law under the Uniform Commercial Code
- Define the elements of a contract
- Summarize several laws that regulate competition and protect consumers in the US
- Describe and explain the role of deregulation in the economy
- Discuss the changing landscape of the global market and the issue of offshore outsourcing
- Explain why nations trade
- Describe and explain the forces that affect trading in global markets
- Explain the advantages and disadvantages of trade protectionism
- Describe the role entrepreneurs play in the creation of jobs
- Explain why people take the risks of entrepreneurship, list the attributes of successful
- Analyze what it takes to start and run a small business
- Show how marketers use environmental scanning to learn about the changing marketing environment
- Explain how marketers apply the tools of market segmentation, relationship marketing, and the study of consumer behavior
- Discuss the four Ps of marketing
- Define marketing and apply the marketing concept to both for-profit and nonprofit organizations
- Show how word of mouth, e-mail marketing, viral marketing, blogging, podcasting, and mobile marketing work
- Contrast the advantages and disadvantages of various advertising media, including the Internet and social media
- Understand channel systems, and explain the various ways to build cooperation in them
- Describe and explain the four functions of management
- Relate the planning process and decision making to the accomplishment of company goals
- Describe the current state of U.S. manufacturing and what manufacturers have done to become more competitive
- Describe and explain planning issues as they relate to a firms operations, including its employees
- Show how managers put motivation theories into action through such strategies as job enrichment, open communication, and job recognition
- Show how managers personalize motivation strategies to appeal to employees across the globe and across generations
- Describe the various production processes, and describe techniques that improve productivity
- Describe and explain how to use a PERT chart and a Gantt chart
- Explain how flexible manufacturing is used
- Describe and explain when to use lean manufacturing
- Explain how mass customization can be used
- What are ERP and MRP?
- How does vision apply to business?
- Explain and apply facility location and layout to business
- Describe the four eras in the evolution of marketing
- Describe and explain the role of marketing managers and the marketing mix
- Describe the marketing research process
- Describe logistics and outline how intermediaries manage the transportation and storage of goods
- Describe business-to-business marketing (B2B) and the business-to-consumer sales process
- Describe and explain how social media complements other promotions, including promotional strategies
- Describe and explain social media and Web 2.0
- Describe and explain privacy issues and stability issues as they apply to information networks
- Describe some of the common types of information used by business
- Describe and explain how information is managed
- Explain knowledge management and how it can be applied in a business setting
- Describe the types of computer software most frequently used in business
- Describe and explain business intelligence and how it is changing business
- Describe and explain virtualization and cloud computing
- Explain the different accounting disciplines
- List, describe, and apply business financial statements (income statement, balance sheet, statement of cash flows)
- Describe the roles and responsibilities of financial managers
- What are the finance concerns for small businesses
- List the types of financial budgets
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