Uncategorized

As part of the Marketing Mix, Place, or Channels of Distribution, is important to understand. What is the difference between Direct channels of distribution and Indirect channels of distribution? It […]

How is the marketing of services different than the marketing of a product? What are the challenges of marketing a service? How is marketing shoes different from marketing shoe repair?

As part of the Marketing Mix, PRICE, P, is important to the marketer. Yet when we look at price, it is more than just a dollar figure. What does price […]

When developing a marketing plan, you can’t stop with just identifying your competitors. You also need to clarify your position in the market compared to those competitors and outline an […]

Procter & Gamble (P&G) perhaps epitomizes the ability to create highly successful brands and marketing efforts. Read the Breakthrough Marketing case study about Procter & Gamble on page 239 in […]

What are some of the challenges faced by marketers as they attempt to define their target markets? How necessary is it to fine-tune your Marketing Plan so that your target […]

What are some of the factors that influence consumers’ buying behavior? Have the purchasing habits of your parents and/or grandparents influenced your buying behavior? If you were to open your […]

Why is it important for a company to have a well written mission statement? What key points do you think need to be included in the mission statement? Should a […]

Name the six steps in the marketing research process as discussed in the Kotler text. Why is it important to include all of these steps in the research process? Why […]

Customer complaints about Toyota cars suddenly accelerating were initially downplayed by Toyota Motor Sales in December 2009, which initially stated that it was caused by the driver’s side carpeting getting […]