How does Philip Morris handle the sensitive issues associated with marketing tobacco? What kind of information does its website athttp://www.philipmorrisinternational.com/ provide about smoking and its negative effects on health? How do you think […]
you will discuss different aspects of advertising which would fall under another P or the marketing mix or Promotion. Develop a brief IMC for the company or product you […]
Imagine that you are a member of a team assigned by the police chief in your hometown to revise the organization’s strategic communication plan. Your assignment is to utilize […]
Blogging It Companies large and small can engage in Public Relations (PR) campaigns that in addition to its promotion strategies can help keep the company’s name top of mind for […]
Getting Published Marketers must learn to write for professional publications, scholarly journals, and clients. We have worked on two of the three. Now is the time to write for a […]
Outsourcing, especially to low labor-cost countries, has grown substantially. Be sure to address the following in your paper: Analyze the trade-offs between inputs for the productivity improvements. Analyze the advantages […]
Develop a 1,050-word marketing plan discussion which includes the following: Discuss what a marketing plan is and is not. Examine the elements that should be included in a marketing plan. […]
In the increasingly competitive healthcare environment, the effective promotion of healthcare services has become a significant component of marketing strategy. As we enter the discussion, reflect on promotional strategies that […]
you will be given a case to analyze. Your grade will primarily be based on the depth of your analysis and ability to identify and apply relevant marketing concepts from the readings. […]
Watch “Portraying the Feminine Ideal” on this week’s Electronic Reserve Readings page. How are men and women portrayed in sitcoms today? How are stereotypes still present? What would you change in the […]
