Uncategorized

Showing 10 of 7,287 Results

Customer retention program

A large international rental car company decides to develop a customer retention program. The program’s goal is to motivate its heavy users to continue being loyal to the company by […]

Implementing a Strategic Plan

Building on Assignments 1 and 2, continue to develop a strategic plan for the same organization (Note: Refer to the environmental analysis that you completed as part of Assignment 1 and […]

Brand Building Strategy…

Please follow directions that are highlighted. Freshly done….   Brand-building is a crucial exercise that often takes years to accomplish. The benefit of brand equity is realized in the bottom […]

Economic decisions

You have been asked to assist your organization’s marketing department to better understand how consumers make economic decisions. Write a 1,050-word analysis that includes the following: The impact the theory of […]