you will discuss different aspects of advertising which would fall under another P or the marketing mix or Promotion.
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Develop a brief IMC for the company or product you are working on in your assignments.
- First, tell us about your company or product. What is your unique selling proposition? How do you distinguish your product or company from your competitors?
- Now, think about how to communicate this information using the AIDA principle. Describe your ad and promotion.
- How would you vary your ad for different media platforms? How would you vary the schedule to air it for maximum coverage with minimal expense?
- Click here to view the grading rubric for this discussion.
I need it set up with 3 questions and statements above as the subject and under them I need the answer. The whole dicsussion can be answered in 500 words.