The assignment (2–3 pages):
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- Briefly define and explain the hypocrisy paradigm. How does the dissonance in hypocrisy differ from the dissonance in the induced compliance paradigm? Why do the researchers predict that hypocrisy motivates people to change their behavior rather than their attitudes?
- Explain how the researchers tested the effect of hypocrisy on behavior change in this study. Specifically, describe who the subjects were, what they did in each condition of the study, and how behavior change was measured. Summarize the results of the study.
- Assess and explain the problems you see with the study and the conclusions drawn by the researchers. Describe two limitations to the study and explain how they impact the results.
- Design an induction of hypocrisy to motivate people to use sunscreen more often when they spend time in the sun. Describe who the target individuals would be and then explain how you would get them to make a public commitment to the use of sunscreen and how you would make them mindful of past failures to use sunscreen. Finally, explain how you would measure their motivation to reduce dissonance by changing their behavior.
