Elements of a Marketing Plan Report
Review the video case study “Geek Squad: A New Business for a New Environment” on pp. 88-89 in your textbook. Keep this case study in mind as […]
Review the video case study “Geek Squad: A New Business for a New Environment” on pp. 88-89 in your textbook. Keep this case study in mind as […]
Airline Pricing In this module we learned about price, the price value-equation and pricing strategies used by various marketers including the airlines industry. Discuss the following questions with your classmates […]
Using relevant literature and theoretical frameworks discuss how organisational culture differs between government and non- government organisations. Consider the implications of the following: External social factors Organisational […]
Publishing Problems All businesses must be concerned with the rapid pace of change we face today. No company is secure, not even the largest and most profitable. Coping […]
Individual Article Assignment This assignment is to be done individually. Each of you are required to complete an article assignments (AA) and may choose any three different chapters from the […]
How does Philip Morris handle the sensitive issues associated with marketing tobacco? What kind of information does its website athttp://www.philipmorrisinternational.com/ provide about smoking and its negative effects on health? How do you think […]
you will discuss different aspects of advertising which would fall under another P or the marketing mix or Promotion. Develop a brief IMC for the company or product you […]
Imagine that you are a member of a team assigned by the police chief in your hometown to revise the organization’s strategic communication plan. Your assignment is to utilize […]
Blogging It Companies large and small can engage in Public Relations (PR) campaigns that in addition to its promotion strategies can help keep the company’s name top of mind for […]
Getting Published Marketers must learn to write for professional publications, scholarly journals, and clients. We have worked on two of the three. Now is the time to write for a […]