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For the Final Paper, you will be evaluating the public relations practices of an organization based on all of the chapters in the course text. Develop a paper that answers […]

Read the article, “Citi’s Customized Marketing Approach,” and discuss how Citi has differentiated its marketing strategy from other large financial institutions. How has Citi made its new approach a success? […]

Subcultures are defined in such a way that a person may belong to many at the same time.  What in the definition allows any given person to belong to multiple […]

Your initial discussion post and / or reply(ies) can be the traditional keyboarded entry, or you can use a video response (See the Job Aid in the Student Center of […]

Communicating is an important marketing process of conveying our message to our customers and prospects. We use certain media based upon their ability to meet communication goals and objectives. Describe […]

A clock and watch manufacturer realizes that she is operating in the market for machines that measure time. How should this market be segmented? Identify the key segmentation variables that […]

Abraham Maslow sought to explain why people are driven by particular needs at particular times. How does Maslow’s theory help marketers? How might you use Maslow’s hierarchy of needs in […]

A large international rental car company decides to develop a customer retention program. The program’s goal is to motivate its heavy users to continue being loyal to the company by […]

Marketing is a dynamic and exciting science. This course was designed to give you an opportunity to experience an overview of the many disciplines/ areas of this science. For our […]

Building on Assignments 1 and 2, continue to develop a strategic plan for the same organization (Note: Refer to the environmental analysis that you completed as part of Assignment 1 and […]