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Effective Business Partnerships

Earlier in 2012, Microsoft Corporation and SUSE, an independent business unit of The Attachmate Group, Inc., announced a 4-year extension of their groundbreaking agreement reached nearly 5 years ago for […]

Implementation Issues

with any partnership, there are sure to be implementation issues, if not problems. Consider the case of Clorox and its Green Works brand. Clorox initially licensed the Family Pure brand […]

Inter-Firm Learning

  Inter-firm learning is crucial to most business partnerships. Using the Kohtamaki (2010) article, “Relationship Governance and Learning in Partnerships,” as a guide, think about how governance structures explain the […]

International Alliances

  Given the growth of international alliances, think of the increasingly important strategic role of HR. Specifically, by all accounts, the central issue in successfully implementing international alliances is choosing […]