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For this discussion, refer to your reading of Chapter 12 in your textbook. Respond to the following:
- Think of a product you are familiar with, the clothes you are wearing, or the beverage you just drank, or the book you are reading. Identify the challenges that would be involved in distributing this product on a global scale to different markets.
- Come up with a new product idea. How might you modify this product to sell it to different global markets? How would you market this product globally?
