Strategic Thinking Map: Market Analysis
Use the Capstone Project Case Study to conduct a market analysis. In your market analysis, you will identify the segments (potential patients, physicians, etc.) and provide a summary of your findings.
Use the strategic thinking maps as a tool to assist with the different facets of the strategic planning process. https://www.clearpointstrategy.com/complete-strategy-map-template-examples/
https://www.smartdraw.com/strategy-map/
Include individual diagrams or graphics for each of the key parts of your market analysis. Present your market analysis as PowerPoint slides with added presentation notes to provide a summary of your findings and support the content on the slides or other presentation/graphic format. Supporting narrative content with associated citations is required for the diagrams. The market analysis produced will be used in the final submission of your Capstone Project.
Requirements:
Your market analysis presentation should meet the following requirements:
- Be 3-4 slides in length, not including the title or reference slides.
- Utilize headings to organize the content in your work.
- Include a minimum of four references with associated in-text citations. The CSU-Global Library is a good place to find these references.
- Be formatted according to APA Requirements.
Include presentation notes for each slide to support the slide content. These may be a part of the PowerPoint or in a separate Word document. [Note: if you submit this assignment as a PDF, the presentation notes are not visible to the instructor.]
