1. Look up the definition of each of the 5 and write it hereunder:
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A. Psychology
B. Social Psychology
C. Economics
D. Sociology
E. Cultural anthropology.
2. What is the “Asch Effect”?
- Define
- How do we use it in marketing?
- Which of the 5 disciplines dies it fit in?
3. Pick 3 Motivational theories – one must be Freudian and another must be Maslow’s – this leaves you one to find, and:
- Define each
- How do we use each one in marketing?
- Provide an example for each theory.
4. Pick an example of a time you have been affected by a behavioral science’s affect as to marketing things to you — this includes opinion.
5. What did you learn about the behavioral sciences and their application to marketing?
