Marketing
Select a marketing topic of your choice (examples include: Global Marketing, Services, Pricing).
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Find a scholarly, peer-reviewed journal article (published within the last 5 years) on a topic addressed in this course that is of interest to you.
Write an article review of 750-1,000 words that addresses the following:
- What is the thesis (main idea) of the article?
- Why is (are) the author(s) writing about the topic?
- What facts are presented?
- How does it relate to the other readings (especially the text) on the topic?
- What are the conclusions and recommendations?
- Critique the article.
