Select a product that you might want to purchase in the future (not a consumable but instead more of a larger ticket item). Examine the methods of online marketing versus those of traditional marketing of that product.
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- Which website provides the lowest price? How does this compare to the typical local retailer price?
- Which website provides the most information about the product, use, features, benefits, and other differentiating
information? Explain.
- Compare the promotional methods used online to the more traditional methods used by those same companies.
- How has Internet buying affected brand management and overall brand equity of a company? What impact will
this have long term on both the Internet seller as well as the brick and mortar seller?
Your response should be a minimum of TWO pages in length, double-spaced. References should include your textbook, websites, and other credible references. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations, and cited per APA guidelines.
