Airline Pricing
In this module we learned about price, the price value-equation and pricing strategies used by various marketers including the airlines industry. Discuss the following questions with your classmates and instructor:
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- Discuss how successful airlines acknowledge different pricing strategies as they relate to the airline’s overall business strategy. Provide an example(s). If possible exclude Southwest airlines in your discussion.
- Discuss how successful airlines control the use of discount fares by imposing and enforcing appropriate conditions on these fares, and how they utilize state-of-the art revenue management systems. Provide an example(s).
- 200 words
Use;
Armstrong, G., & Kotler, P. (2014). Principles of Marketing. (15th ed.) Upper Saddle River, NJ, New Jersey: Pearson Education Inc.
