- Go to the United States Census Bureau’s Website and explore the American Fact Finder, located at http://factfinder2.census.gov/faces/nav/jsf/pages/community_facts.xhtml.Take note of the tools that are provided to small-business owners who are completing a marketing strategy for their products. Also take note of the market segments (population, age, business and industry, education, housing, income, origins and language, poverty, and veterans.) Be prepared to discuss.
- Go to the United States Census Bureau’s Website and explore a table of your choice from the 2012 National Population Projections: Summary Tables, located at http://www.census.gov/population/projections/data/national/2012/summarytables.html.
Questions:
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- In viewing the population segments broken out by American Fact Finder, examine the differences in decision making between the segments. Propose two ways that marketing managers can use these differences to their advantage.
- In evaluating the U.S. Census projection data, determine which external factor has the greatest impact on social class. Predict two ways that social class will affect consumer behavior in the next 10 years.
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