his is your final IMC plan. You will use content from the first 4 Individual Projects to complete the submission. This will be presented to the client, be persuasive in your recommendations.
Include at least 3 media from the following:
- Broadcast Advertising
- Print Advertising
- Outdoor/Out-of-Home Advertising
- Sales Promotion
- Direct Marketing (traditional)
- Interactive Marketing (New Media)
- Public relations (PR)
- Personal Selling
Part 1: Media Choice 1
- Why was it chosen? What objectives will it achieve?
- Advantages/drawbacks
- Detail the media plan: What forms will be used, when, and how often?
- Who will it target?
- Creative concept (headline, copy, visual elements)
Note: You are encouraged to reuse content submitted for Units 1–4 Individual Projects. This section of the paper should be 2 pages in length.
Part 2: Media Choice 2
- Why was it chosen? What objectives will it achieve?
- Advantages/drawbacks
- Detail the media plan: What forms will be used, when, and how often
- Who will it target?
- Creative concept (headline, copy, visual elements)
Note: You are encouraged to reuse content submitted for Units 1–4 Individual Projects. This section of the paper should be 2 pages in length.
Part 3: Media Choice 3
- Why was it chosen? What objectives will it achieve?
- Advantages/drawbacks
- Detail the media plan: What forms will be used, when, and how often
- Who will it target?
- Creative concept (headline, copy, visual elements)
Note: You are encouraged to reuse content submitted for Units 1–4 Individual Projects. This section of the paper should be 2 pages in length.
Your assignment should contain a cover page, an abstract page and a reference page in addition to the body. The body of the paper should be 6 pages in length, starting with a brief 1-paragraph introduction and ending with a short conclusion. The entire submission will be 9–11 pages in length.
