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Introduce your potential business opportunity or chosen company (already established or new). Describe the general industry (which is transportation) and market domain ( which light rail transportation) of the business opportunity or company. In doing this, here are some directions to guide your answer:
- Describe the purpose of your company, its reason for existence in the marketplace, and other general information about the organization, operations, marketing, finance, and technology.
- Discuss some of the key factors of the market domain that you discovered in your research that affect your company.
- Discuss briefly how these factors affect the marketplace and impact your company (these key factors should represent a variety of factors and not just one source, such as technology or changes in supply of natural resources).
Paper Requirements: 12-font Times New Roman, 1-inch margin, APA style, 1 to 3 pages (not including cover or reference sheet)
