In this course, you have studied the concept of marketing research. For your last Individual Project, research the various types of organizational buyers and consumers, and distinguish the factors that influence their purchasing decisions. Also, report on how the marketing research industry has affected consumer decision-making process.

For this assignment, you must make a report of 6–8 body pages in which you research the various types of organizational buyers and consumers, and distinguish the factors that influence their purchasing decisions. Answer the following questions in your report:

• What are the various types of organizational buyers and consumers?
• Distinguish the factors that influence decision making?
• Who makes up the marketing research industry?
• How does the marketing research industry affect the consumer decision-making process?
• Give at least 5 recommendations of how BevCo could use this information to help market their new beverage?