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What competencies were you able to develop in researching and writing the Comprehensive Project due in Unit 5? How did you leverage feedback from your peers in the Discussion Board for Units 1- 4 in completing the Project? How will these competencies and knowledge support your career advancement in management?

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Assess the key factors that affect marketing internationally

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  • Objectives:
    • Assess the key factors, such as demographic, economic, natural, technological, political, and cultural developments, that affect marketing internationally
    • Critique the consumer exchange process and its outcomes across international borders within a country study to identify the opportunities and challenges facing marketers across international borders

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