1. Baby Boomers in America are aging. Describe how this might affect the marketing mix for the following: Bally’s Health Clubs, McDonald’s, Whirlpool Corporation, The State of Florida, Target Stores. Provide one or two sentences for each.
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2. How should Ford Motor Company market differently to Millenials, Generation X, and Baby Boomers? Provide a relevant paragraph for each.
3. Periods of inflation require firms to alter their marketing mix. Suppose a recent economic forecast expects inflation to be almost 10 percent during the next eighteen months. Your company manufactures hand tools for the home gardener. Write a short memo to the company president explaining how the firm may have to alter its marketing mix.
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