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Social listening is now being used by most brand managers. How important do you believe it is for brands to listen to social media chatter? Almost all comments on social […]

PROJECT OBJECTIVE     The objective of this graded project is to apply what you’ve   learned throughout the subject. You’ll select a retailer from   the list provided and […]

Greenwashing Because “being green” has become so popular, some organizations reference their green initiatives in their marketing materials to give the impression that their policies or products are environmentally friendly […]

I need 300 words on the highlighted section – the opportunity is Chevrons’ STEM education       Write a paper of no more than 1,400 words in which you […]

You should begin working on the Stand-Alone Project early in the course. Each lesson provides a benchmark for completing the Stand-Alone Project in a timely manner while working through the course. […]

You have been asked by your organization to conduct research and prepare a paper regarding consumer groups and behavior. Select a particular consumer group that is of interest to you […]

  Select one (1) of the picture ads from the Benetton advertisement images document, located in the online course shell. Assume you are the project lead at Benetton. You and […]

Every company gathers information on customer preferences and buying history in order to improve their long-term customer relationships. Maintaining a customer database requires protecting the confidentiality of the information. Consider […]

Use the Honda website, go to that company’s website and look for information that tells you about the company’s efforts to be socially responsible. Look for things like news releases, […]

In this course, you have studied the concept of marketing research. For your last Individual Project, research the various types of organizational buyers and consumers, and distinguish the factors that […]