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Communication Strategy

Imagine you work for a marketing firm and you have been assigned to work with a new health care client. The client needs help with a communication strategy for a new product they are launching soon.

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Choose 1 of the following initiatives:

  • Health spa launching a new weight loss treatment
  • Insurance company launching a new medical product for the exchange
  • Hospital system launching a new diabetes program
  • Medical device manufacturer launching a new metal alloy prosthesis
  • Select your own company and product with approval from your instructor

Create a 12- to 18-month communication strategy for your client. You may use a communication strategy template or you can create your own. In your strategy:

  • Differentiate between the types of communication that could be used when marketing to different generations.
  • Describe how you will use an integrated campaign to reach your target audience.
  • Compare successful industries and how they leverage transparency. Describe how you can apply that to your strategy.

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