Explain why it is important for marketers to understand how customers make purchasing decisions. Identify the factors that would influence how and why someone would purchase a laptop or a new home? What is the most important factor in your opinion? Ultra Fast Custom Academic Help Also read: How do providers influence the decisions that patients make? What type of decisions do patients make as a natural consequence of the influence from providers and physicians? Are there ways in which organizations and their customers have been adversely effected? Explain your position. Inventory – Management, Purchasing and Policy Where Internet-based technologies could change the way a sales force interacts with their customers Purchasing a new piece of technology that the competing hospital already has