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Please read the De Mar’s Product Strategy Case Study and Answer the following questions:

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1)  What is De Mar’s Product? Identify the tangible parts of this product and its service components.

2)  How should other areas of De Mar (marketing, finance, personnel) support its product strategy?

3)  Eventhough De Mar’s product is primarily a service product, how should each of the 10 strategic OM decisions in the text be managed to ensure that the product is successful?


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