Watch the videos, What Is a Brand? and Understanding Why Brands Are Important, and answer the following questions:

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Question One

  • Tell us your favorite brand. Give a full description of this brand and why it is your favorite.

Question Two

  • Describe your favorite brand’s promise. What elements of the brand convey this message to you?

Question Three

  • Name and describe three brand touchpoints. Explain why these are important.

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