Think about a new product that has recently been introduced to the marketplace, or of which you have just become aware. This product has probably been presented to the public by a combination of public relations, marketing, and advertising. Explain in detail how each of these tools was used to provide information to get consumers interested in the product.

 

For the product you chose for the previous question, choose one traditional integrated marketing method and one 21st-century integrated marketing method that you believe would be most effective for marketing this product. Justify your choices.

 


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