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Think about a new product that has recently been introduced to the marketplace, or of which you have just become aware. This product has probably been presented to the public by a combination of public relations, marketing, and advertising. Explain in detail how each of these tools was used to provide information to get consumers interested in the product.

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For the product you chose for the previous question, choose one traditional integrated marketing method and one 21st-century integrated marketing method that you believe would be most effective for marketing this product. Justify your choices.

 


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