Select a data collection or reporting method used in health care marketing research and related ethical considerations.
2. Analyze ethical considerations for the data collection or reporting method.
3. Recommend strategies to address unethical behaviors that may occur when using this method in health care marketing research.
4. Defend or argue your recommendations.
5. Suport your response by identifying and explaining key points and examples.
Resources
Gagez, A. E., & Sims, R. L. (2014). Ethcal attitudes toward marketing research practices: A cross-cultural study. Journal of Multidisciplinary Research
Ferrell, O. C., & Keig, D. L. (2013). The marketing ethics course: current state and futue directions. Journal of Marketing Education, 35(2), 119-128
Agganwal, P., Valdyanathan, R., & Castleberry,S. (2011). Managerial and public attituds toward ethics in marketing research. Journal of Business Ethics, 109(4),
463-481
