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Implementing a Marketing Database

Every company gathers information on customer preferences and buying history in order to improve their long-term customer relationships. Maintaining a customer database requires protecting the confidentiality of the information. Consider […]

Analyzing and Reporting Results

In this course, you have studied the concept of marketing research. For your last Individual Project, research the various types of organizational buyers and consumers, and distinguish the factors that […]

The Costs of Production

Joseph Farms, Inc. is a small firm in the agricultural industry. They have asked you to help them complete the limited data they have gathered in an effort to enable effective […]