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McDonalds Local and Global Strategy:

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https://www.youtube.com/watch?v=v6coDUDCJ10 (Links to an external site.)

Globalization of Starbucks:

https://www.youtube.com/watch?v=c-KKy-03O5A (Links to an external site.)

Watch the two videos and post what each company’s strategies are to gain and maintain a global operation.  Please post your thoughts on the Discussion board and respond to two other classmates thoughts.  There are many different ways an organization may go about this based on their mission statements.


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