Instructions:

We will write a custom paper specifically for you.

Marketing Plan This week you will continue your comprehensive marketing plan researching the GOOGLE company that you researched in previous units. You will provide a comprehensive discussion of the pricing strategies of your company.

 

Subheading: Pricing This section will provide a comprehensive look at the pricing strategies of your organization. Begin with a look at the overall pricing objectives used by your company. This might include profit orientation, sales orientation, or status quo orientation. From there, review the pricing policies and include a look at the flexibility of the pricing structure, prices over the product life cycle, and discounts or allowances.

 

Subheading:Competitive Advantage 

Does Google company have a competitive advantage WITH RESPECT TO PRICING? The idea is to discuss whether Google company has a competitive advantage with respect to how they price their products? Again, this section should only discuss whether your company has a competitive advantage with respect to price (product, promotion and place are discussed in other sections). Once you have stated your position, remember to include your rationale.

 

Requirements:

Your submission should be a minimum of two pages in length, double-spaced with a reference page . References should include be credible.  All sources used must be referenced; paraphrased and quoted material must have accompanying citations and cited per APA guidelines. Include the use of subheadings(this week consider Pricing and Competitive Advantage in Pricing).


Ultra Fast Custom Academic Help

Order Now

error: