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We will be discussing real-life healthcare organizations, the 5 P’s of healthcare marketing, and evaluation strategies that may be used to determine marketing potential.

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  1. Select and provide a general overview of three (3) healthcare organizations that interest you.


  1. Discuss the 5 P’s of healthcare marketing to each healthcare organization.


  1. Elaborate how the 5 P’s of healthcare marketing may impact the marketing potential of a healthcare organization.


  1. Discuss an assessment or evaluation strategy which may be used to help determine the marketing potential of an organization.



150 word count


List references

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