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Using at least your textbook and a minimum of two additional sources, answer the following questions. Your paper should be at least two pages in length, excluding title and reference pages. Follow APA style guidelines.

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Why is an international country’s culture important when considering how to expand into that country’s marketplace?

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  • You are the CEO of XYZ manufacturing company. You have decided that you would like to market your product to Turkey. Consider the following points in your paper; you can make assumptions, but support your work with facts and scholarly references:

 

o   Discuss the reasons why your company would want to expand overseas.

o   Discuss what your mode of international business would be and how moving abroad will expand sales.

o   How will you minimize risks and acquire resources?

o   What are the factors you may face expanding into a foreign market? How might you mitigate those barriers?

 

MBA 6601 Unit I Discussion Board

 

Why is an international country’s culture important when considering how to expand into that country’s marketplace? What additional plans must a U.S. based company consider before taking their product or service to global markets? Please be specific.


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