This module taught you that although much of the data collected in a program evaluation and performance measurement will be quantitative, it is very important that we do not overlook the value of qualitative data within this process.
Qualitative Evaluation Methods
In a minimum of 250 words, respond to the following:
- What are the key characteristics of qualitative evaluation methods?
- What are the benefits of including qualitative data in the evaluation process?
- Do you believe that an evaluator can deliver and complete a valid evaluation of a program or an agency without including qualitative data? Why or why not?