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This module taught you that although much of the data collected in a program evaluation and performance measurement will be quantitative, it is very important that we do not overlook the value of qualitative data within this process.

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In a minimum of 250 words, respond to the following:

  • What are the key characteristics of qualitative evaluation methods?
  • What are the benefits of including qualitative data in the evaluation process?
  • Do you believe that an evaluator can deliver and complete a valid evaluation of a program or an agency without including qualitative data? Why or why not?

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