“Social Media Power Users”  Please respond to the following:

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Note: Your initial discussion post and / or reply(ies) can be the traditional keyboarded entry, or you can use a video response (See the Job Aid in the Student Center of the online course).

  • Social listening is now being used by most brand managers. How important do you believe it is for brands to listen to social media chatter?
  • Almost all comments on social media are made by a small percentage of consumers. Do you think these comments are representative of most consumers and what they think of a brand? Why or why not? Further, do you use consumer-generated reviews in making purchase decisions? Why or why not?

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