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Complete the following assignment using the “Strategy and Positioning Analysis” template for the cosmetic firm “MAC” in-store makeup service.

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Develop a 750-word analysis explaining the following headings:

  • Identify the needs that cause your target market to buy.
  • Create a written positioning statement that identifies:
    • Your organization’s product/service
    • Your target market
    • How your product solves the target market’s needs
    • What makes your organization different from its competition

Include at least two sources of research that support your analysis; at least one must be the textbook, one from the University of Phoenix library, and one piece of secondary research.

Format your assignment consistent with APA guidelines.


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