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Watch the “Umpqua Bank” Video Case @http://media.pearsoncmg.com/ph/bp/bp_akamai/kotler/UMPQUA_Bank.html. The video will take approximately 5 minutes to view. You can also visit Umpqua Bank at www.umpquabank.com if you would like. Should you need an audio script of the video, there is an audio script for the video located below. When you are done viewing the material on Umpqua Bank, answer the following questions in a double spaced paper, no more than three pages long, and submit it to the Dropbox. This Assignment must be completed in Microsoft Word© format.
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