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Media 1

PR: Selling Wars
The United States Government’s public relations department was very successful in shaping public opinion during the 1991 Gulf War. Watch the video clip at the link below titled “Toxic Sludge Is Good For You.” This segment is on “Selling Wars”…specifically the 1991 Gulf War.

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What did you learn after watching the clip? Did this change your views about the information we receive from the media during war times? Please discuss specific examples from the video clip so that I know you watched it.

I would love it if you would watch the entire documentary, but it is not required.

Watch “Selling Wars” video here: (from 23:00-29:40 min.)

http://thoughtmaybe.com/toxic-sludge-is-good-for-you/

Transcript (read pages 12 & 13): toxic-sludge_transcript.pdf

(250 minimum word count)

place your word count in parenthesis at the end of your response

SEction 2 :
Read the textbook chapter on “Public Relations” before answering the following questions so that you have a really good understanding of public relations and the public relations industry.

You work for a Public Relations agency. Currently what company (organization, institution, or person) needs your agency’s help most?

What specific steps will you take to improve this company’s image? Go through all of the 10 steps in the link below. Answer them 1., 2., 3., etc.

(Here is a list of 10 steps to a Strategic PR Plan: http://www.nku.edu/~turney/prclass/readings/plan2.html)

Add a link to this company’s website.

Here are some examples of PR disasters:

http://www.prdisasters.com/

http://www.prwatch.org/

http://www.corpwatch.org/

(450 minimum word count)

place your word count in parenthesis at the end of your response


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