Investigate a company and determine if it has an integrated marketing campaign for a product or service they sell. You can use the Company Directories and Financials database in the University Library for some information, as well as personal Internet research.
Purpose and Value of Integrated Marketing
Access the University of Phoenix Library. The Company Directories and Financials database is under Library Resources.
Write a 700- to 1,050-word paper in which you describe the purpose and value of integrated marketing.
Address the following:
- If the company has an integrated marketing plan, what specific marketing communication elements can you identify? What value does the plan add?
- If the company does not have an integrated marketing plan, how might it benefit from having one?
Format your paper consistent with APA guidelines.