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Investigate a company and determine if it has an integrated marketing campaign for a product or service they sell. You can use the Company Directories and Financials database in the University Library for some information, as well as personal Internet research.

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Access the University of Phoenix Library.  The Company Directories and Financials database is under Library Resources.

Write a 700- to 1,050-word paper in which you describe the purpose and value of integrated marketing.

Address the following:

  • If the company has an integrated marketing plan, what specific marketing communication elements can you identify? What value does the plan add?
  • If the company does not have an integrated marketing plan, how might it benefit from having one?

Format your paper consistent with APA guidelines.

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