13. Which words describe how the design sensibilities of digital services impact the individuals and systems which interact with the services?

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A. Web Accessibility

B. Impact of Interface Design

C. Web Usability

D. Content Delivery / Digitization

14. Which of the following is not one of the five quality components of usability?

A. Memorability

B. Adjustability

C. Learnability

D. Satisfaction

15. A major development in HCI was a device invented by Douglas Engelbart in 1963. This device was:

A. The keyboard

B. The mouse

C. The light saber

D. The touch screen

16. The World Wide Web Consortium (W3C) is lead by:

A. Steve Jobs

B. Tim Berners-Lee

C. Vint Cerf

D. Joyce K. Reynolds

17. The leading program used by motion graphic designers is:

A. Adobe Photoshop

B. Adobe Dreamweaver

C. Adobe Acrobat

D. Adobe After Effects

18. Your classmate, Allen Beach pointed out in his discussion post that a website named Gallery Stock has a simple and beautiful design that gets straight to the point and allows buyers to purchase high quality stock photography. This e-commerce website is an example of:

A. B2B

B. C2C

C. P2P

D. B2C

19. Section 508 of the Rehabilitation Act mandates that electronic and information technology must be made accessible to people with disabilities under the following condition:

A. The earn less than $17,500 per year

B. They are at least 70% disabled

C. The technology is difficult to use or requires a large purchase

D. The technology is funded or sourced by the federal government

20. Theories simply provide an abstract understanding of the communication process. Which is not one of the types of communication theory mentioned in our readings?

A. Systematic Theory

B. Commonsense Theory

C. Working Theory

D. Scholarly Theory

21. When using a values-based approach to designing and populating a website that is accessible, all of the following are accepted best practices except for:

A. Structure content with titles and headers in an appropriate size font and size to improve readability.

B. Program the website so that pages can be accessed using access keys to improve user’s ability to navigate.

C. Use colors that are similar to each other in hue and saturation to assist users who are visually impaired.

D. Use an alt tag within the image code that displays an image to assist users with screen readers to understand the subject of an image.

22. The study of the interaction between individuals and systems is:

A. Web Usability

B. Content Delivery / Digitization

C. Human / Computer Interaction

D. Privacy and Security

23. Motion graphics are similar to infographics, but they:

A. Are usually shorter in length

B. Use video footage or animation to create the illusion of motion

C. Do not use as many colors

D. Tell a story and inform an audience about an issue.

24. This term refers to a form of social media where multiple individuals, or participants, are involved to create content. This type of media includes, but isn’t limited to, blogs, wikis, RSS, among others.

A. Social Networking

B. Digital Rights Management

C. Participatory Media

D. Community Building

25. According to Maria Azua, in the chapter of her book we read for class, The Social Factor: Innovate, Ignite, and Win through Mass Collaboration and Social Networking, the real power of Twitter is:

A. It is available worldwide and can bring about awareness about other cultures.

B. Being able to communicate complex ideas and happenings in 140 characters or less.

C. The ability to answer the question, “What are you doing?” and have all of your followers know the answer.

D. Using Search to narrow your cyber-eavesdropping to those conversations that are relevant to your field, skills, interests, or organization.

26. What are the three key areas that twitter can help a business professional according to Maria Azua in her book, The Social Factor: Innovate, Ignite, and Win through Mass Collaboration and Social Networking?

A. Responding to others by using the @reply feature, getting smart, knowing what’s hot

B. Growing your network, getting smart, staying competitive

C. Following trends, staying competitive, telling people what you are doing

D. Growing your network, following friends, retweeting information

27. According to what we covered in class, which is not a major benefit of digital media:

A. It is more vibrant than analog media

B. It can be copied without loss of quality

C. Is easy to transmit and receive

D. It helps preserve originals by reducing wear and tear

28. The five steps you must take to effectively leverage social networking in a marketing campaign are:

A. Use many different channels, identify and engage, maximize distribution, empower advocacy and understand the impact.

B. Monitor the market conversation, know your enemy, maximize distribution, empower advocacy and understand the impact.

C. Monitor the market conversation, identify and engage, maximize distribution, hire a writer and understand the impact.

D. Monitor the market conversation, identify and engage, maximize distribution, empower advocacy and understand the impact.

29. A term used to describe a series of online tools that allow users to participate, collaborate, share and interact online is:

A. Web 2.0

B. Facebook

C. Social Web

D. Internet

30. According to U.S. law, a work created by an individual lasts:

A. 70 years

B. 120 years

C. 95 years from its original publication

D. The life of the author, plus 70 years

31. In our reading from a chapter of the book we read, Friends with Benefits: A Social Media Marketing Handbook, Darren Barefoot and Julie Szabo give examples of how to think of Web 2.0 vs. Web 1.0 regarding the shift to a conversational web. Which of the following is not an example of the difference between the two?

A. Web 2.0 Advertising vs. Web 1.0 Word of Mouth

B. Web 2.0 Reading vs. Web 1.0 Writing

C. Web 2.0 Lectures vs. Web 1.0 Conversations

D. Web 2.0 Sharing vs. Web 1.0 Owning

32. Visual communication where information such as charts, graphics, videos, text, etc. are presented for the audience to see is:

A. Digital Design

B. Infographics

C. Visual Display of Information

D. Communication Theory

33. What is the difference between primary and secondary research?

A. A researcher conducts primary research and documents it before beginning his or her secondary research.

B. Primary research is reported by the person who conducted it and secondary research is reported by someone else.

C. Primary research is cited in journals while secondary research is cited in a research institution setting.

D. Primary research is more data driven while secondary research contains more charts and graphs.

34. Which of the following is not one of the exclusive rights given to a copyright holder by law?

A. Reproduction – The right to make copies.

B. Distribution – The right to sell or rent copies.

C. Destruction – The right to destroy the copyrighted work in public.

D. Derivatives – The right to create works based on a work.

35. You’ve been working hard on this exam. I bet you need a break. All you need to do to get this one correct is to answer “A” on your answer grid.

A. Pick me, pick me!

B. This is the wrong answer

C. This one isn’t correct

D. Hint: You may want to choose A, not this one

36. According to Philip N. Howard, author of The Digital Origins of Dictatorship and Democracy, digital media and social networking supply citizens and civil society institutions with tools for communication and mobilization. Which of the following is not one of the ways civic society benefits from digital media?

A. Creating Virtual Communities

B. Aiding Civic Engagement

C. Helping to inform with targeted marketing

D. Strengthening Civil Society

37. Any “online” content but ultimately includes digital transmittable text, graphics, audio, or video content.

A. Digital Media

B. Digital Design

C. Social Media

D. Web 2.0

38. According to Maria Azua, in her book, The Social Factor: Innovate, Ignite, and Win through Mass Collaboration and Social Networking, blogs:

A. Are a push social networking tool

B. Are a pull social networking tool

C. Are not a social networking tool

D. Area a push/pull social networking tool

39. Works that are not subject to copyright because they were published before January 1, 1923 are considered to be in the:

A. World Wide Web

B. Digital Domain

C. Public Domain

D. Free Consumption Area

40. Which of the following answers is not one of the research methods used to study communication?

A. Textual Analysis

B. Survey Research

C. Ethnography

D. Laboratory Research

41. When evaluating digital media content, a person should consider all of the following, except:

A. Format and scale

B. Color

C. Where it appears

D. Typography

42. Human / Computer Interaction (HCI) is often regarded as the intersection of computer science, behavioral sciences, design, and media studies. What role did HCI play in the 1980’s?

A. Allowed scientists to develop more complex programs to run on computers.

B. Made computers easy to learn and use, empowering users of personal computers.

C. Allowed the first human-like robot computer to come into existence.

D. Allowed Donkey Kong to compete against Jumpman, later known as Mario.

43. An example of how data visualization was used to solve a problem was:

A. John Madden’s sketches over moving and still video images of NFL plays.

B. John Snow’s plotting of the location of deaths from cholera in Central London.

C. The sorting out of the credits at the end of Gone with the Wind.

D. The comparison chart of nutritional benefits of oranges vs. apples at Wegman’s.

44. Online platforms / services which help to facilitate the building of relationships between individuals. Typically, these will involve individuals with similar professional or personal backgrounds who effectively build a ‘community’.

A. Blogs

B. Wikis

C. Social Media

D. Social Networking

45. This term refers to the unnecessary use of graphics when making charts or graphs that show of the skills of the designer, but do not make the data easier to understand:

A. Showboating

B. Chartjunk

C. Design Dilemma

D. Chatflash

46. Which of the following charts and graphs is William Playfair not given credit for inventing?

A. Bar Chart

B. Navigation Chart

C. Line Graph

D. Pie Chart

47. The commerce where business services / transactions are conducted online via the internet.

A. Social Networking

B. E-Commerce

C. Communication Theory

D. Community Building

48. In his TED talk on our need for a moral operating system, Damon Horowitz makes the point that:

A. Due to the amount of data available about online interactions, we are able to determine a lot about users of the internet.

B. Protections must be made for people who use social media without privacy settings.

C. Misuse of information by hacking, phishing and malware should be illegal.

D. When people share ideas, work collaboratively and provide their personal perspectives and insights, we all benefit.

49. Information design is the practice of presenting information in a way that makes it easy to understand. A current day writer and lecturer on information design is:

A. Charles Joseph Minard

B. John Snow

C. Edward Tufte

D. David McCandless

50. In the Handbook of Mobile Communication Studies, James E. Katz writes about being always on and tethered to communication devices. When addressing the idea of partial attention, his perspective is:

A. Continuous partial attention and multitasking allows us to get more done every day.

B. Continuous partial attention affects the quality of thought we give to each of our tasks.

C. Continuous partial attention allows us to be more responsive by giving and receiving quick messages to friends and coworkers.

C. Continuous partial attention gives us more control of our lives.

51. The act of reproduction, distribution, and public use of copyrighted material without the copyright owner’s consent.

A. Copyright Infringement

B. Privacy and Security

C. Ethical Behavior

D. E-commerce

52. Common issues for graphs to be misleading are all of the following, except:

A. Scale is too big or small

B. Colors are not coordinated

C. Poor labeling

D. Missing data

53. With regard to digital copyrights, which of the following is not considered a derivative work?

A. A movie based on a video game

B. A video game based on the latest bestselling book

C. A mobile app that allows a person to share music

D. A new version of an existing computer program

54. The visual representation of information through graphics / animations with the purpose of demonstrating complex ideas / concepts in a more effective and efficient manner is:

A. Digital Design

B. Motion Graphics

C. Digital Media

D. Infographics

55. In our assigned reading, Impact of the Internet on Users, a study by British research company Telecom Express revealed that trust in information found on the internet is:

A. Higher than trust in what we read in newspapers

B. Lower than information seen on television, read in newspapers and heard on the radio.

C. Trusted more than what is heard on the radio.

D. Trusted about as much as what we read in newspapers.

56. Which of the following answers describes a wide variety of technical processes / works. Examples are web design, digitizing images, used in fields ranging from art to motion picture and video game development to advertising.

A. E-commerce

B. Digital Design

C. Motion Graphics

D. Infographics

57. A personal online journal which contains links, images, observations, and experiences.

A. Wiki

B. News Feed

C. Blog

D. E-commerce website

58. The theory about the way technology conveys / transmits information between individuals, people and systems, or between systems.

A. Technological Determination

B. Communication Theory

C. Policy Theory

D. Ethical Behavior

59. In his TED talk about Digital Humanitarianism, Paul Conneally talked about the use of digital media after the earthquake in Haiti in 2010. People in Haiti relied on SMS to communicate their distress and ask for help. What is SMS?

A. Social Media Synchronization – A way for groups of people to synchronize their communications digitally.

B. Short Message Service – A standard communication protocol that allows fixed or mobile devices to communicate text messages.

C. Sega Master System – A way for people to escape their worries by playing an 8-bit console released by SEGA in the 1980’s.

D. Sudden Messaging Syndrome – An affliction that begins when a person gets his or her first mobile phone.

60. A term that relates to how easily digital media is accessible (or ease of use).

A. Accessibility

B. Section 502

C. Usability

D. Readability

61. This term refers to the ability of rights owners to protect intellectual property and how consumers can use the media.

A. Copyright Infringement

B. Digital Rights Management

C. Privacy and Security

D. Suability

62. Online protection of information and identity from theft or misuse through hacking, phishing, malware, and may other processes.

A. Ethical Behavior

B. Digital Rights Management

C. Participatory Media

D. Privacy & Security

63. Online information and content where individuals can interact with one another often sharing ideas, working collaboratively, or simply providing personal perspectives and insights.

A. Digital Graphics

B. Social Media

C. Social Networking

D. Digital Media

64. The method by which content is delivered to a consumer in a digital state which can then be accessed or re-delivered to another consumer is:

A. Human / Computer Interaction

B. Content Delivery / Digitization

C. Web Technology

D. Interface Design

65. What is the best description of criminal law and civil law?

A. Civil law addresses violations against the state that are an offense to society as a whole while criminal law seeks to resolve conflicts between people or organizations when a law is broken.

B. Criminal law addresses violations against the state that are an offense to society as a whole while civil law seeks to resolve conflicts between people or organizations when a law is broken.

C. Civil law is prosecuted by the government while criminal law is settled by a judge after hearing from plaintiffs and defendants.

D. Criminal law seeks to resolve non-criminal disputes.

66. The term related to the availability of processes / tools focused on servicing individuals with physical limitations. (ADA Compliance is an example of this).

A. Usability

B. Accessibility

C. Compellability

D. Readability

67. The effect that digital media has had on the societal structures within communities. In essence, how new media impacts individuals, families, groups, and organizations.

A. Digital Media Impact on News and Politics

B. Digital Media Impact on Society

C. Digital Design

D. Digital Media

68. The term used to describe components within internet sites which facilitate the provisioning of information, provides the ability for consumers to interact/collaborate, and assists in navigating information online.

A. Web Technology

B. Social Networking

C. Human Computer Interaction

D. Content Delivery

69. Graphics which employ video/animation to present the appearance of motion are:

A. Digital Graphics

B. Motion Graphics

C. Infographics

D. Animated Graphics

70. One of the techniques we learned that you can use to ensure online privacy is:

A. Only use one computer.

B. Use two-factor authentication

C. Use the same password for everything

D. Include your social security number on your Facebook page

71. Which of the following mechanism is not used to provide privacy when communicating online?

A. Sender Anonymity

B. Recipient Anonymity

C. Masking service providers

D. Hiding the communication between senders and recipients

72. A virtual private network (VPN) can provide a more secure connections to remote networks by:

A. Encrypting information that travels between you and the network you are connecting to.

B. Making your web history on both ends of the network unknowable

C. Allowing you to stay connected for long periods of time without any activity

D. Virtually providing information about the network you are accessing and the other people connected to it.

73. Digital Rights Management (DRM) is applied to technological methods used by copyright holders to:

A. Make a claim against people who infringe on their copyright.

B. Restrict unauthorized access to their creative work.

C. Let their work be shared freely.

D. Make it easier to copy, manage and redistribute work.

74. Which of the following is not a way to use DRM to limit copying?

A. CD Keys

B. Shrink-wrap

C. Limited Install Activations

D. Persistent Online Authentication

75. Social listening is an applied research method that allows organizations to do all of the following, except:

A. Identify market and customer trends, patterns and events

B. Capture, store and process large social data sets

C. Know what types of questions people are emailing to their help center

D. Capitalize on new market or customer opportunities

True or False

76. Online digital media encourages conversation and expression of opinions

T. True

F. False

77. Traditional journalists are usually independent from the groups they write about.

T. True

F. False

78. A copyright is the legal right to control copying.

T. True

F. False

79. If you create a YouTube video with original music based on a current event, you own the rights to the song and the event that inspired it.

T. True

F. False

80. Owning a patent is just as good as having a copyright.

T. True

F. False

81. Social Media allows us to share and discuss information and integrates technology with social interaction.

T. True

F. False

82. The Trilogy Emergency Response Application (TERA) was developed in 2010 and has been used to help people chart where they are located on the map via GPS technology.

T. True

F. False

83. Communication theory states that all living beings communicate, although communication is different.

T. True

F. False

84. Feedback loops are important because they provide confirmation that what is understood is what was meant.

T. True

F. False

85. Digitization is the conversion of content to a digital state which can then be accessed or delivered.

T. True

F. False

86. Technological Determinism presumes that a society’s social structure and cultural values drive its technology.

T. True

F. False

87. Computers use decimal number systems such as 0, 1, 2, 3, 4, 5, 6, 7, 8, 9, —10 digits.

T. True

F. False

88. Simple proxies allow anonymous surfing on the Internet by routing client communication through a proxy server instead of a client connecting directly with the target server.

T. True

F. False

89. Web 2.0 sites have the following things in common, remembered by the acronym, SLATES: Search, Links, Anonymous, Tags, Extensions and Signals.

T. True

F. False

90. The inventor of the World Wide Web is Sir Timothy John “Tim” Berners-Lee (aka: Tim BL)

T. True

F. False

91. A logo is a company’s brand that identifies the company as a whole.

T. True

F. False

92. An early contributor to motion graphics, who is known for designing title sequences in movies is Saul Bass.

T. True

F. False

93. Using a secure line (not public Wi-Fi) is a good idea when connecting to sensitive accounts like email or banks.

T. True

F. False

94. Anonymous web browsing can be done by using programs such as TOR and proxies.

T. True

F. False

95. B2B, B2C, C2C and P2P are all types of E-commerce.

T. True

F. False

96. Electronic Data Interchange (EDI) allows documents to be sent between computers without any human interaction.

T. True

F. False

97. Copyright protection in the United States is governed by the Copyright Act, a statute passed by Congress.

T. True

F. False

98. A copyright gives a person or organization the right to reproduce, distribute, create works based on a work and perform the copyrighted work in public.

T. True

F. False

99. More robust E-commerce reviews help answer questions or address concerns of consumers.

T. True

F. False

100. Explosive growth of the internet in the 1990s can be attributed to the development of GUIs, HTML and URLs.

T. True

F. False

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