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1.

 

Strategic management is the analytical overview of a company’s environment and their operations from the top management perspective (Parnell, 2008).  Since the development of the internet, managers have been able to introduce new ways to improve the customer experience and bring their products to consumers all over the world.  One example is the use of electronic delivery for books.  By creating software to convert the books to files, consumers can have books at their fingertips in a matter of minutes, a process that could have taken weeks prior to the internet.

 

Another major effect of the internet for strategic management is the collection of data to create customer satisfaction.  Managers are able to know what the customer is thinking through surveys or browsing history on their websites to know what the customer expects to find.  Before the internet, companies struggled to get feedback from consumers, because it was costly to mail out surveys that the consumer would more than likely toss in the trash.  For consumers, being able to get goods and services when they want them makes the experience memorable.  Management is then able to keep the customer engaged to encourage more spending with their company (Parnell, 2008).

 

 

 

2.

 

Strategic management is the analytical overview of a company’s environment and their operations from the top management perspective (Parnell, 2008).  Since the development of the internet, managers have been able to introduce new ways to improve the customer experience and bring their products to consumers all over the world.  One example is the use of electronic delivery for books.  By creating software to convert the books to files, consumers can have books at their fingertips in a matter of minutes, a process that could have taken weeks prior to the internet.

 

Another major effect of the internet for strategic management is the collection of data to create customer satisfaction.  Managers are able to know what the customer is thinking through surveys or browsing history on their websites to know what the customer expects to find.  Before the internet, companies struggled to get feedback from consumers, because it was costly to mail out surveys that the consumer would more than likely toss in the trash.  For consumers, being able to get goods and services when they want them makes the experience memorable.  Management is then able to keep the customer engaged to encourage more spending with their company (Parnell, 2008).

 


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